INTHEBLACK November 2026 - Magazine - Page 24
FEATURE
Shoppers walking
toward a Mecca store
in Melbourne’s CBD in
August 2026.
A$207.3 million for FY26, has four private
label brands that together make up about
5.8 per cent of total revenue.
“That is something we are definitely
focused on growing as a percentage of
our overall sales,” says Archer. “There are
margin benefits to doing that, and it also
gives us more control over what we are
offering to the customer.
“But in terms of our broader offering,
we focus on five key categories across the
business: skincare, hair care, make-up,
fragrance and wellness. Within each of
those categories, we make sure there is
something for customers from entry-level
right up to premium and luxury, so
a customer can shop their entire
basket — high and low — from us.”
SWITCHING CHANNELS
The beauty retail landscape is also evolving.
E-commerce accounts for the greatest
share of beauty market sales by channel
(28 per cent), followed by supermarkets
(19 per cent) and specialty beauty retail
stores (18 per cent).
McKinsey finds that social commerce
is growing faster than any other channel.
The Asia-Pacific region led in this space in
2025, capturing approximately 72.3 per cent
of total worldwide revenue.
“TikTok Shop in particular is very
important, because it makes it much easier
for people to move from seeing a product
to buying it,” says Kim. “For example, in
the US, online beauty sales grew by about
16 per cent in 2025 while TikTok Shop
grew by 123 per cent. But Amazon still
accounted for almost 47 per cent of online
beauty sales, so this shows that people may
discover a product on one platform and buy
it on another.”
24 INTHEBLACK November 2026
