INTHEBLACK November 2025 - Magazine - Page 21
TRACKING THE INVESTMENT FLOWS
APAC’s family offices are increasing
their private capital allocations, along
with investments in areas such as clean
energy infrastructure, tech startups
and education platforms.
The UBS Global Family Office Report
2025 indicates that global family offices
are most likely to have clear investment
strategies for emerging technologies,
especially those related to healthcare
and/or medicine, electrification and
generative artificial intelligence.
Investments across APAC (excluding
Greater China) are on the rise, reflecting
growing confidence in the region’s
long-term prospects [see graphic].
At the same time, the report states that
many family offices are maintaining
a strong anchor in developed markets.
“These results indicate a regional
rebalancing of capital flows. Family offices
are diversifying their allocations across
markets and asset classes, aligning with
our recommendations,” says UBS’s head
of global family and institutional wealth
in APAC, LH Koh. “We’ve seen similar
trends among our clients as they seek
to diversify their portfolios like never
before amid market volatility.”
Karina Wong FCPA, a tax partner
for EY in Hong Kong and CPA Australia’s
2025 Greater China divisional president,
says APAC family offices, including in
Hong Kong, are supplementing traditional
asset classes such as property with a
greater injection of capital into alternative
investments related to cryptocurrencies,
AI, art, and environmental, social and
governance programs. “Diversification
is definitely the trend,” she says.
Some family offices are also operating
out of multiple markets to tap into
broader investment opportunities,
she adds. “They may have dual family
offices, maybe one in Europe and one
in Asia, and even a third office in Dubai
or [elsewhere in] the Middle East.”
Here's where family offices plan to
invest in the next 5 years.
35%
APAC
(excluding Greater China)
32%
North America
21%
Western Europe
19%
13%
6%
4%
3%
Greater China
Middle East
Latin America
Africa
Eastern Europe
Source: Global Family Office Report 2025, UBS
intheblack.cpaaustralia.com.au 21
