INTHEBLACK June 2025 - Magazine - Page 27
“Korea is today known for its movies, K-pop talent, and music
and television dramas. The spread of Hallyu has been helped
by digital platforms like YouTube, Facebook and streaming
platforms such as Netflix.”
LIZ GRIFFIN, AUSTRALIA–KOREA BUSINESS COUNCIL
LE SSERAFIM performing
in March 2025 in Seoul,
South Korea.
film and animation industry. “There’s more
credibility to investing in something for
the longer term when you want government
support,” Blakemore says.
Kate Fielding is CEO of arts and culture
think-tank A New Approach (ANA).
She says ANA’s research demonstrates that
culture and creativity have a direct, positive
impact on prosperity. “They do this through
income, job satisfaction and occupational
and educational aspiration.”
Specifically, Fielding says such activities
support the economic wellbeing of local
communities and attract investment that
boosts national income. They also generate
foundational skills, such as creative thinking,
that build aspiration.
Fielding says that there is international
and domestic evidence that culture and
creativity can positively influence Australia’s
future productivity by fostering an
“adaptable workforce”, a “dynamic business
environment” and “data, technology and
diffusion”. “They can also help to address
productivity challenges, including costly
healthcare, an ageing population and climate
change.” Other advantages include creating
direct innovation through new content,
products, services and business models,
as well as diffusing innovation across
other industries.
TAKING AUSTRALIA TO THE WORLD
The latest Australian Government data
from the Bureau of Communications,
Arts and Regional Research shows that
cultural and creative activity contributed
A$63.7 billion to the nation’s economy
intheblack.cpaaustralia.com.au 27
