INTHEBLACK July 2026 - Magazine - Page 32
MEMBER PROFILE
Shelly Shi FCPA is the APAC
CFO for global manufacturer
Ravago, and runs a team of
around 120 across the region.
Shi maintains that numbers
are the easiest part of her role
and she is equally focused on
growth and new tech solutions.
She believes the key to “people
challenges” in any organisation
is to ask the right questions
and press “the right button”.
MEET THE CFO
Prepare for
what’s next
As APAC CFO for global manufacturer Ravago, Shelly Shi FCPA thinks
beyond the numbers and focuses on people, growth and operational
impact. Coming from a non-traditional finance background, she
exemplifies courageous career ownership and innovative thinking.
As told to Johanna Leggatt
Photography Alex Chen of Eisfilm Creatives (SG)
MY ROLE
Thinking beyond the numbers
I AM BASED IN SINGAPORE,
a region that is dynamic, diverse and full
of opportunity. Ravago is a family-owned
global materials group focused on polymers,
chemicals and building materials, operating
across distribution, resale, manufacturing
and recycling. We have 58,000-plus active
customers and operations in more than
60 countries.
I manage a sizeable team in APAC,
so the role is broad. It is not only about
finance in the traditional sense, but also
32 INTHEBLACK July 2026
about understanding what is happening
across the business and making sure the
teams are able to move forward.
Most people assume that my role is all
about the numbers, but numbers are only
one part of the job and, I would argue,
the easiest part. My day typically starts with
thinking about growth, people and process.
I spend a lot of time talking to my colleagues
in order to understand what is happening
on the ground. The numbers give me visibility
into how the business operates, but, in reality,
being a leader is really about helping people
and the business become better than they
are today.
