DIGITAL_ITB Dec 2025_Jan 2026_fullbook v2 - Flipbook - Page 30
F E AT U R E
Data shows that professionals
with active personal brands
are 3.5 times more likely
to get new clients.
30 INTHEBLACK Dec 2025/Jan 2026 SPECIAL EDITION
Reframing self-promotion
as sharing expertise can be
helpful when struggling with
the idea of a personal brand.
Posting online three times
a week is ideal for visibility,
building trust and
creating connection.
