ITB December 2024/January 2025 - Magazine - Page 32
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David Burkus: How to lead creative teams
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ideas and offer opportunities to upskill through short
courses such as IT or data science.
THE NEW CREATIVES
Training to encourage creative thinking among
accountancy students has become a key component
of university courses, Redgen says. The shift of
emphasis is in response to professional demands
for graduates with competencies alongside
technical knowledge, such as design thinking
and problem-solving skills.
“I think the view of creativity being at odds
with accounting is largely gone. With the increased
focus on technology innovation and customer focus,
creativity has become even more recognised
as something we need to embrace,” she says.
READ
an article on creative
thinking at work
32 INTHEBLACK Dec 2024/Jan 2025 SPECIAL EDITION
Within professional services firms, keeping
employees up to date with technological change
is an ongoing but essential task. At EY, all global
employees are encouraged to enrol in the EY
Tech MBA — a fully accredited, free-of-charge
corporate MBA.
It is important to recognise that ideas and
innovation depend on human imagination
and ingenuity. The shift in recent years to
remote working poses new challenges to how
creative collaboration will work in the future,
Chua says.
“You can’t do innovation really well unless
people are together. Nothing ever beats that
feeling and level of intensity and collaboration
when you are physically together.” ●
READ
an article on unleashing your
inner creative
UPSKILL NOW
with CPA Australia’s Innovation
and Creativity online course
