ITB December 2024/January 2025 - Magazine - Page 10
THE VALUE OF TRUST
McCrindle Research has created a profile of generational workers that details the percentage of each
generation in the workforce, what attracts them to a new job, and the qualities they value in a leader
and in the workplace.
Workforce generational breakdown
11%
29%
35%
26%
Baby
boomers
Gen X
Gen Y
Gen Z
FA S T F O C U S
Most valued workplace qualities
Top attractor to
a new job
Quality most valued
in a leader
Quality most valued
in a workplace
BABY
BOOMERS
GEN
X
GEN
Y
GEN
Z
74%
71%
73%
75%
Convenient
location
Remuneration
Flexible working
hours
Accessible and
approachable
leadership
71%
70%
60%
58%
Clear
communication
Approachable
Clear
communication
Approachable
81%
65%
55%
59%
Trust
Trust
Trust
Trust
View the data
10 INTHEBLACK Dec 2024/Jan 2025 SPECIAL EDITION
