INTHEBLACK October/November 2024 - Magazine - Page 4
CPA AUSTRALIA
The critical role of technology
in driving business success
Welcome to the October/November 2024 issue of INTHEBLACK.
Being open to innovative work methods is essential for business
success. Remaining stagnant can lead to being left behind, especially
in the rapidly evolving landscape of technology.
Technology serves as a powerful tool, enabling us to boost efficiency,
meet sustainability standards, transform data into insights and enhance
customer experiences.
CPA Australia’s Business Technology Report 2024 highlights that
successful and efficient businesses are more inclined to embrace
new technologies. The survey, which involved accounting and finance
professionals across the Asia-Pacific, underscores the critical role
of technology in driving business success.
The report reveals that investment in technology significantly enhances
various business areas, notably operational efficiency, cybersecurity,
and customer experience. Ultimately, businesses that invest in new
technologies are more likely to report growth.
While artificial intelligence (AI) adoption is increasing among
Australian businesses, the Asia-Pacific region exhibits much higher rates.
Understanding what these technologies can and cannot do is vital for
improving business operations. AI may not suit every business, but it
could be transformative for many.
AI in finance will be a key focus at the upcoming CPA Congress from
October 15-18. This year’s theme, ‘Level Up,’ reflects the profession’s
shared ambition for progress and meaningful impact on clients,
organisations and communities. It highlights our profession’s essential role
in promoting strategic vision, ethical leadership and advocacy for growth.
For those unable to attend in Canberra, the globally accessible CPA
Congress virtual experience offers a chance to be inspired by leading
thought leaders and industry experts. This platform provides an opportunity
to gain valuable insights and knowledge. I hope you can join us!
D A L E P I N T O F C PA
JOHN CURTIN DISTINGUISHED PROFESSOR
C PA A u s t r a l i a P R E S I D E N T A N D C H A I R
CPA Australia awards
IntelligenceBank
Brandie Awards
2023 WINNER
BEST BRANDHUB –
PROFESSIONAL SERVICES
4 INTHEBLACK October/November 2024
Australasian
Reporting
Awards
2023 WINNER
GOLD AWARD
2022 WINNER
SILVER AWARD
Transform Awards
ANZ
2022 WINNER
INTEGRATED
REPORTING
AWARD
2021 WINNER
SILVER AWARD
2022 WINNER
BEST EMPLOYER
BRAND