INTHEBLACK February/March 2024 - Magazine - Page 13
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Research, reports and video for accountants and finance professionals
CPA Australia
VIDEO
Personal branding
TED Talk, Marcos Salazar: 5 steps to building a personal brand you feel good about
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Everyone has a personal brand,
shaped largely by interactions
with others, either in person or
on digital platforms. In this TED
Talk, social entrepreneur Marcos
Salazar underlines the importance
of controlling one’s reputational
narrative. He outlines the key
steps to building a strong personal
brand, including identifying goals
and audience, creating a mission
statement and posting content on
relevant platforms.
This is a simple but powerful
roadmap for nurturing a brand
that aligns with one’s personal and
professional goals.
RESEARCH PAPER
PODCAST
ARTICLE
The future of accounting
talent: Career values, choices
and satisfaction among early
career accountants
How to be a team player –
without burning out
10 ways to boost your
productivity at work
Employers who understand what their
staff value in their jobs will attract
and retain the best accounting talent.
This finding is from a research paper,
published in the Australian Accounting
Review, which surveys early career
accountants, recruiters and managers.
The paper highlights factors that attract
candidates to specific roles, and how
their perceptions of a role compare
to actual on-the-job experience. The
insights from the survey are particularly
helpful for companies competing for
talent in a tight job market.
In this episode of the TED Talks
Daily podcast, leadership expert
Rob Cross weighs in on the rise
of “collaboration overload”.
Collaboration has many benefits,
but it also reduces productivity
– and now consumes up to
85 per cent of some workers’
weeks. Cross argues that people
need to overcome their triggers for
saying “Yes” to every collaboration
opportunity. He pinpoints the major
drivers of overload and suggests
ways to address them with the goal
of gaining greater control of one’s
time and priorities.
This Atlassian Work Life blog
article delivers practical tips
for becoming more focused
and effective at work. Starting
with a quiz to identify the ideal
productivity hack, it recommends
proven strategies to boost
productivity. These include
scheduling tasks according to
the body’s ultradian rhythms and
batching similar tasks together to
prevent multitasking overload. In
a day filled with distractions and
interruptions, these tactics are
valuable to anyone struggling to
get on top of their to-do list.
Read the research paper
Listen to the podcast
Read the article
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